Marketing for Brisbane dental practices

Dental marketing for Brisbane practices.

Google Ads, Google Maps and websites that bring in new patients for the treatments you want more of, with every call and booking tracked.

Get a free leads audit

Not just more patients: the right ones

A full book of check-ups is different from a full book of implants, Invisalign or emergency appointments. Good dental marketing starts with which treatments you want to grow, then builds ads and pages around those, instead of one generic "dentist near me" campaign.

What we do for dental practices

Google Ads by treatment

Separate campaigns for emergency dental, implants, clear aligners, whitening or check-ups, each with its own budget and landing page.

Google Maps

Correct categories, opening hours, photos of the clinic and team, and accurate contact and booking information. Review any feedback shown in practice-controlled advertising against Ahpra guidance.

Treatment pages

Clear pages explaining each treatment, what to expect and how to book, so ad clicks become appointments.

Booking tracking

Calls, online bookings and forms tracked back to the ad or search that brought them in.

Advertising within the rules

Dental advertising in Australia is regulated. Under the National Law and AHPRA's advertising guidelines, practices can't use testimonials about clinical treatment in their advertising, and claims must not be misleading or create unreasonable expectations. We write ads and pages with that in mind, sticking to facts about your services, location, hours and booking options. We'll flag anything that needs your sign-off, but final responsibility for compliance stays with the practice, so review uncertain claims with Ahpra's current advertising guidelines. Advertising must also avoid encouraging unnecessary treatment, and any advertised inducement needs clear terms.

Emergency dental campaigns need accurate availability

People searching "emergency dentist" or "toothache dentist open now" need someone today. If you can take same-day appointments, ads for those searches, shown only during your opening hours and pointing to a page with a call button, can help people find an available practice. Do not advertise availability that the practice cannot meet.

Who this service is for

General dental practices, family dentists, cosmetic dentists and allied health clinics across Brisbane's south side, Logan and greater Brisbane.

Straight answers

Can you use patient reviews in our ads?

Testimonials about clinical aspects of regulated health services must not be used in advertising. Whether third-party feedback is advertising depends on how it is used and controlled. Review practice-controlled pages, embedded reviews and social content against current Ahpra guidance; do not assume Google reviews are exempt.

Which treatments are best to advertise?

Choose services that match the practice's scope, capacity and patients' needs. Emergency campaigns should run only when the practice can genuinely offer the advertised appointments. Claims need clinical review before launch.

How do you measure results?

Bookings and calls, not clicks. Each month you get a one-page report showing what was spent and how many appointments came from it.

Do we keep our accounts if we leave?

Yes. Your ads account, Google listing and website are in the practice's name.

Find out where your enquiries are going.

Ask for the free leads audit. We check your Google listing, any ads you run and your website on a phone, then send a one-page report with three fixes you can do yourself. Keep it either way.

Get my free audit or email agvoiceshane@gmail.com