Marketing for Brisbane tradies
Tradie marketing that gets the phone ringing.
Google Ads, Google Maps and websites for Brisbane plumbers, electricians, builders, tilers and roofers. Every call tracked, so you know which jobs came from where.
Why most tradie marketing wastes money
Tradies don't need "brand awareness". You need calls from people with a job ready to go, in the areas you can get to. The common problems we see:
- Ads for the wrong searches. Showing for "plumbing apprenticeship" or "how to fix a tap yourself" instead of "blocked drain plumber".
- Ads in the wrong places. Paying for clicks from suburbs you'd never drive to.
- Every ad goes to the homepage. Someone with a burst pipe wants a page about burst pipes, with a phone number at the top.
- Missed calls nobody counts. If you're on the tools, calls go unanswered and the customer rings the next plumber.
What we set up for tradies
Google Ads by job type
Separate ads for the jobs you want most: hot water, switchboards, roof repairs, bathroom tiling. Each goes to a matching page.
Google Maps listing
The right categories, service area, job photos and a simple system for getting reviews after each job.
A website built for phones
Call button at the top, licence number visible, clear service areas and real photos of your work.
Call tracking
Know which calls came from ads, Maps or the website, and which turned into paid jobs.
Trades this service is for
Plumbers and gasfitters, electricians, builders, carpenters, tilers, roofers, painters, concreters, air conditioning installers, fencers, landscapers, pest control and cleaners.
What a good tradie ad looks like
A typical ad says who the business is: "Quality plumbing services, call today." A good ad answers what the customer typed and the worry behind it: Blocked drain? Licensed plumber today. Price agreed before we start. Matching the search and answering "how fast?" and "how much?" before the click is often the difference between a cheap call and a wasted one.
Straight answers
How much should a tradie spend on Google Ads?
Enough to win a few jobs a week. We work it out from your average job value and what clicks cost for your trade in your area, and show you the numbers before you start.
Do I need a new website?
Not always. If your site loads fast on a phone, shows your number at the top and has a page for each main service, we'll work with it. If it doesn't, we'll show you what's costing you calls.
How do I get more Google reviews?
Ask customers consistently after completed jobs using a direct review link. Ask for honest feedback, without incentives or filtering out unhappy customers. We can help set up that process.
I'm already flat out. Is this worth it?
Then the goal is better jobs, not more jobs: higher-value work in closer suburbs. Ads can be turned down or paused any time.
Find out where your enquiries are going.
Ask for the free leads audit. We check your Google listing, any ads you run and your website on a phone, then send a one-page report with three fixes you can do yourself. Keep it either way.
Get my free audit or email agvoiceshane@gmail.com
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